Logo Design Questionnaire

Thank you for your interest in my logo design services! The following questions may seem detailed, but they are designed to help me provide the most accurate quote and deliver the best possible results for your branding. They will also guide you in thinking more deeply about your brand and how it is—or will be—perceived.

Please answer each question as thoroughly as you can. Important: You will not receive a copy of your answers via email, so be sure to save them in a separate document for your records.

Your Name

First Name

Last Name

Your Email

Company Name

Company Address

Address 1

Address 2

City

State/Province

Zip/Postal Code

Country

Website (if you already have one)

http://

Your Phone

(###)

###

####

What differentiates your company from your competitors?

What is the positioning or mission statement of your company?

Tell me about your competition?

Who are your biggest competitors? Please provide website URLs if possible.

If you had to describe your company/organization in one word, what would it be? Why?

What are some logos you like and why? What logos do you dislike and why?

Note that these do not have to be competitors, but just some logos that resonate with you on some level.

Does your company have a tagline or slogan that should be included with the logo?

Is there a unique story behind the business or business name?

Are there any graphic elements/colors you would prefer to see in the logo?

Please describe your reasoning for these.

How will the logo be used?

Will this be an online-only presence? Will you be making products that have physical packaging? Will you be producing clothing (t-shirts, hats, etc.)? Will you need a sign created for a brick-and-mortar building?

Please list any other comments you have...

Logo Design Questionnaire

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